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Efrat Friedland

Efrat Friedland

Founder, Materialscout
Trained industrial designer with a great passion for materials, Efrat is the founder of materialscout, a Munich-based consultancy that helps market-leading companies generate value through creative, competitive and sustainable implementation of materials and technologies. Focusing on consumer tendencies, materials sourcing, processing, implementation, emotional attachment and end usage with a circular approach, materialscout connects the materials industry with the creative industry. Efrat is also the co-founder of Positive Plastics, a toolbox and platform for designers, introducing them to commercially available polymers with a lower environmental impact