Recent developments make it clear that moving away from petroleum-based chemistry is becoming extremely important. Bio-based chemicals show also a more attractive carbon footprint compared to their petrochemical analogues. The downstream conversion of biomass feedstock often requires precious metal catalysts. Lignin can be considered one of the most important aromatic resources for the bio-based chemical industry. The use of platinum-based catalysts ensures access to important organic building blocks as sustainable products from biomass to enable their full utilization. The full avoidance of any coke formation allows the application of the obtained phenolics as starting material for phenolic resins.