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The beauty of circularity – COTY's closed-loop cradle-to-cradle transport packaging system

10 Nov 2021
Retail & Consumer Goods Packaging

COTY, a global beauty company and member of the Ellen MacArthur Circular Economy 100 Network, will share its experience with a circular innovation project at its bottling plant in Cologne, Germany, which combines the use of secondary organic feedstock and digital technology within a closed-loop system. The highly scalable pilot project substantiates the business case for a cradle-to-cradle (C2C) approach to industrial transport packaging. It turned out to be an engine for innovation, collaboration and growth for all partners in the C2C value cycle. In addition to outlining the benefits, backed up by production data, COTY will illustrate the scaling potential across different supply chains, industries and regions.