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How does packaging sustainability influence consumers’ perceptions of a product, and how can this be positively shaped by involving packaging designers at an early stage?

10 Nov 2021

Packaging is the first touchpoint for a product and therefore significantly impacts product perception. This presentation will explain which aspects of packaging development to take into account, how packaging can be made more sustainable, and what the supply chain considerations are, from cradle to cradle. It will also explain how to sustainably inspire shoppers at the POS, how to make your POS presence more sustainable, how to credibly communicate your ecological commitment at the POS, how to set up a display in just a few seconds and save not only time but also CO2, and how Alpro convinces retailers with its climate-neutral display.

Speakers
Claudia Rivinius, Marketing Director - STI Group