The plastic crisis is a gift. A fossil fuel defibrillator alerting humanity that we need to rethink our entire production and material systems. And the good news?  It’s already happening….

A brilliant wrecking ball of change is in play. Everything will be different. Because it has to be. There is no other liveable path for mankind to take. 

The days of pledges and advocacy are over.  Businesses are reinventing themselves from the inside out and the outside in. We are in a new revolution that is bigger than any revolution that precedes it and it is happening at extraordinary speed.

The world needs strong, brave and visionary business leadership more than ever before. Only industry, the tool of change, can build the vision of this extraordinary bright optimistic future that we can all accelerate towards.=

Now is the time for action. So, where on earth are you?