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Replacing Plastic in Flexible Packaging - Easily Recyclable Material Support Consumers’ Responsible Choices

09 Nov 2023
Consumer Goods & Retail Packaging
Reducing unnecessary plastic packaging is crucial, such as in the case of charging cables. Many flexible packaging alternatives are available to replace plastic, with a market value exceeding 100 billion euros annually. These alternatives are especially effective for low/no barrier applications, facilitating recycling. Wood-fiber-based materials offer sustainability benefits, including renewability and compatibility with existing packaging lines. Efficient recycling aligns with upcoming regulations and supports sustainability goals, making these materials attractive to brands.
Hanna Kalliomäki, Chief Sustainability Officer - Paptic