Blockchain-based IOT smart labels are applied to garments, allowing for end-to-end traceability of product’s LCA and reduced related ESG impacts (through certified upcycle and recycle practices that cut GHG emissions by 80%) also in the post-sale phase (through consumer’s responsible and sustainable product use). Additionally, they embed (tokenize) economic rewards for producers in the form of carbon offsets, and for consumers in the form of financial digital assets and allow brands to engage with consumers through one-to-one marketing strategies based on their preferences