Collaborating to Find Circular Solutions to Global Packaging Challenges

10 Nov 2022
Consumer Goods & Retail Packaging

To reduce the amount of plastic packaging that ends up in landfill, incinerators, and the environment, we need to identify new solutions and move to more circular models. But for some packaging, these changes can’t be made by one company alone and require cross-industry collaboration to find solutions that are technically feasible, commercially viable, and can be implemented at scale.

11 companies, coming together through the Ellen MacArthur Foundation, have been working on a collaborative project to find alternative solutions for traditional, linear, single-use pallet stretch wrap. The group was made up of companies along the entire plastic supply chain, from polymer manufacturers to FMCG, logistics, and recycling companies, including Microsoft, Cisco, CHEP, and BASF. The project demonstrates the challenges faced by industry when changing materials, how industry collaboration is possible to identify suitable alternatives, and provides guidance to companies that are trying to identify alternative solutions within their operations.

In this session, Anthesis will present the opportunities gained through a cross-industry collaborative project, a proven system for coordinating a project at scale, and how this can help achieve the bigger goals and challenges faced by the industry.

Anna Brockhaus, Consultant - Anthesis